STOP on July 30, Another Text on August 25: LA Fitness Hit With a TCPA Class Action

A guy texts STOP to LA Fitness. Almost a month later, he allegedly gets another marketing text. Now there's a class action.

So what happened?

According to Top Class Actions, Anthony Bahar filed a class action on September 14, 2026, in California federal court against Fitness International LLC, which operates LA Fitness gyms. He's alleging violations of the Telephone Consumer Protection Act (TCPA).

According to the complaint, as described in the report:

• LA Fitness sent him text messages promoting its gym services.
• On July 30, 2026, he opted out by replying with a "stop" instruction.
• He says the company ignored it and kept sending marketing messages, including one on August 25, 2026.
• He seeks to represent people nationwide who got texts after opting out.

These are all allegations, and LA Fitness has not been found liable.

Here's the thing ... STOP is not a suggestion

Read that again.

The rules give businesses a set amount of time to process an opt-out, and the Federal Communications Commission (FCC) has been changing the details. But almost a month later? That's going to be a tough one to explain.

Why should you care?

Because gyms, restaurants, retailers and pretty much every brand text promos now. And "texts after STOP" is one of the most common TCPA claims out there. Am I right?

Here's how it usually goes. The opt-out lands in one system, but a different system sends the promo. Or a location runs its own campaign off an old list.

What to do this week

• Centralize your opt-out list. Every location, every platform, one list.
• Process STOP fast. Same day if you can.
• Audit local campaigns. Franchise and location-level texts are where opt-outs get lost.
• Test it. Text STOP to your own number and watch what happens for a month.
• Keep records of when each opt-out came in and when it took effect.

It's not rocket science. One list. Keep it clean.

Do the boring stuff. It's what keeps the fun stuff alive.