$50 a Text: USA Clinics Group Settles Claims Over Messages Sent After Opt-Outs

Maybe USA Clinics Group. And according to a class action, some of those texts kept coming after people opted out.

So what happened?

According to OpenClassActions.com, the case is Christopher Simpkins v. Medical Management of Chicago, LLC d/b/a USA Clinics Group, No. 2026-001894-CA-01, in Miami-Dade County Circuit Court in Florida.

The report says:

• The plaintiff alleges USA Clinics Group sent more than one promotional text within 12 months to people who had already opted out, or whose numbers were on the National Do Not Call Registry without permission.
• The claims are under the Telephone Consumer Protection Act (TCPA).
• The court certified a class for settlement purposes and approved notice.
• Claims were for $50 per text, up to three texts ($150), subject to pro rata reduction.
• The final approval hearing was set for September 18, 2026, and the claim deadline was October 5, 2026.

USA Clinics Group denies wrongdoing. The court hasn't decided who's right.

Here's the thing ... brand names

According to the notice, USA Clinics Group is the parent company of USA Vein Clinics, USA Fibroid Centers, USA Vascular Centers and other specialty centers. So the texts you got could have carried any of those names.

Read that again. One parent company, multiple brands. If your opt-out only applies to one brand, you've got a problem.

Why should you care?

Healthcare marketing is a huge part of lead gen, and that includes texting. Multi-brand companies have to make sure STOP means stop across the whole family. Am I right?

What to do this week

• Share one suppression list across every brand you own.
• Honor STOP right away, for every brand.
• Scrub against the Do Not Call Registry for marketing texts.
• Label your texts clearly so people know who's texting them.

It's not rocket science. One company, one opt-out list.

Do the boring stuff. It's what keeps the fun stuff going.